“CELEBRATING RALPH LAWLER”
ROLES: CREATIVE DIRECTION / IDEATION / VIDEO EDITING
For the 2018-19 season, celebrated their iconic and legendary broadcaster Ralph Lawler in his final season with the franchise. The Clippers’ desire was to bring Ralph’s remarkable stories to life. Utilizing interviews captured by the Clippers, we created a series to trace the origins of Ralph’s memorable catchphrases, titled, Lawlerisms. Videos ran on Ralph’s social channels which were created for this season, as well as the Clippers' main social channels and ran on the in-stadium jumbotron during the last week of the regular season.
ROLES: CREATIVE DIRECTION / IDEATION / VIDEO EDITING
For the 2018-19 season, celebrated their iconic and legendary broadcaster Ralph Lawler in his final season with the franchise. The Clippers’ desire was to bring Ralph’s remarkable stories to life. Utilizing interviews captured by the Clippers, we created a series to trace the origins of Ralph’s memorable catchphrases, titled, Lawlerisms. Videos ran on Ralph’s social channels which were created for this season, as well as the Clippers' main social channels and ran on the in-stadium jumbotron during the last week of the regular season.