“New York Red Bulls 1 Family 1 Beat”
ROLES: PRODUCER
ROLES: PRODUCER
Our HEARTLENT Group team created a video content series called, "1 Family 1 Beat" for the New York Red Bulls to shine a light on their most loyal supporters. From pre-production to post-production, we shot and edited video vignettes with Red Members as part of the team's 2022 season ticket campaign.
Each video was distributed on Red Bulls social media, and we created one long-form piece for the organization.
“New York Red Bulls Training Complex Announcement”
ROLES: DIRECTOR / EDITOR
ROLES: DIRECTOR / EDITOR
Our team scripted, shot, and edited the video announcing the privately funded Training Complex of the New York Red Bulls in Morris Township, NJ.
“New York Red Bulls COVID Protocol”
ROLES: CREATIVE DIRECTION / STRATEGY / IDEATION / PRODUCER
ROLES: CREATIVE DIRECTION / STRATEGY / IDEATION / PRODUCER
Every team is now facing the task of communicating important COVID protocol info to fans as they return to arenas. With the Red Bulls, HEARTLENT Group developed a creative solution that’s both informative and entertaining. The video was one of the most watched pieces of content in 2021 as it was distributed on all of the Red Bulls social media platforms.