“UFC + MSG”
ROLES: SOCIAL MEDIA PRODUCER / ON-AIR TALENT
Following the legalization of MMA in New York, the UFC decided to bring its big show to the World’s Most Famous Arena.  My MMA knowledge and experience with the Knicks as Director of Digital and on-air talent opened a unique opportunity to capture content for MSG and the UFC.  For UFC 205 and 217, I created a digital strategy for Madison Square Garden’s social channels and I captured behind-the-scenes content from the open workouts to the fights.

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